Bravida Brand Platform

Part of a larger strategic consultancy project for property management and installations supplier Bravida, with communications agency Geelmuyden Kiese:

• What? A new brand platform for Bravida.

• Why? Bravida talked about its brand in many places (e.g., in business strategies, design manuals, activity plans) but did not have a comprehensive document that truly framed, described, and communicated the benefits.

• How? Based on models and frameworks, research, analysis, and workshops, we created a classic brand platform where all elements were in place – from vision, promise, and proof to target audience descriptions, messages, and tonality.

• Result: A guiding document that truly defines.